Namaste. Hello. Bonjour. Halo. Habari.
Welcome to my second post in the series – “Celebrating Small Businesses”
Today, am excited to talk about a sweet lady who I met online. What struck me as super cute about her is her screen name – The Kurta Lady. Wow! I knew I had to be friends with her that time itself. Being born and raised in India, its very obvious that Kurtas would be one of my favorites. Kurtas are tunics of various lengths with an Indian touch to it. And my mompreneur today, is a Kurta specialist. So, without much ado, let me introduce you to Svasti Gautam – The Kurta Lady!
Svasti is a mother and wife, a keen traveller, a dreamer and of course, a Kurta connoisseur. It so happened that she once had to attend some Indian function in the US and realized she did not have many Indian dresses to flaunt. She went shopping only to find out that there was a dearth of good quality, affordable Kurtas in the India Kurta market, here in the United States. That’s the day she decided that she was going to bring winds of change in the Indian Kurta market. And that’s how she is currently pursuing her dream of bringing the versatile and colorful Indian Kurta/Kurti to all of us here in the US.
Why the Indian Kurta you may ask!? In Svasti’s words – “In this fashion forward, world this outfit has evolved and stretched beyond the geography of India to appeal to a larger audience. The fabric and designs have been tailored to suit Western trends, yet delicately balancing and preserving its original roots, colors and prints that are unique to its culture and country.”
Svasti’s dream began with a strong belief that she wanted to sell great quality Indian Kurtas that are comfortable, trendy, stylish and most importantly affordable. She wants women to look confident and beautiful. Hence, she is on a mission to find great styles that women can wear everyday or for that special occasion or anything in between. And honestly, Indian Kurtas are so versatile. You could pair them with jeans. leggings, palazzos, shorts or even a skirt – absolutely anything. They are so good. And in the summers, a good cotton Kurta can do wonders to keep the heat at bay. It’s definitely my favorite choice of clothing on warm days.
When you buy from her, you are buying local and supporting a woman-owned small business. It is her goal that each Kurta sold brings a smile on your face. Now, that is a wonderful aspiration. Because let’s face it, who doesn’t love to smile?
Here’s wishing our dear Kurta Lady the very best in her business and we hope that she reaches all the highs that she aspires to.
Do check out here collection here and do give her a follow on Instagram. Her handle is @thekurtalady.
Until we meet again, to introduce another amazing Small Business Entrepreneur; take care and stay safe.
Love and Light,
Archana Kapoor
P.S. – Here’s my gallery of pictures wearing the same Kurta as Svasti. I chose to pair with my palazzo pants.
